Choosing the right barley variety isn’t just about selecting a name from a list—it’s about finding the best fit for your farm’s unique needs. That’s where we, as Territory Managers, come in. Our goal isn’t just about a seed sale—it’s to understand your land, your goals, and your challenges. Whether you’re looking for a high-paying malt variety, tough and reliable feed barley, or a disease-resistant option, we’re here to help you maximize performance and profitability.

Choosing the right seed is more than just agronomics – it’s about aligning your farm’s needs with market demand. Peas and Oats.

When selecting varieties for the upcoming season, growers aren’t just selecting a varietal name – they’re investing in solutions tailored to their farm’s unique challenges. That’s where FP Genetics expertise and leadership comes to the front. By working with our Territory Managers, you gain a partner dedicated to finding the right variety for your operation, ensuring confidence in your decision-making. Let’s Walk through how we connect farmers with the best wheat genetics for their fields.

The Future:
FP Genetics connects innovative genetic research to Canadian agriculture, with a role of being a conduit between seed breeders and farmers, all coming with its own set of complexities.

Passion drives each and every one of us at FP Genetics. Take a closer look into our journey—starting with a need and concluding in seed that thrives in your field.

Discover what FP’s Director of Commercialization, Nathan Penner, and our Manitoba Territory Manager, Chad Yanchycki, have to say, on why FP Genetics’ development of Hybrid Fall Rye in Canada is an exciting time for your farm: